Estrategia de comunicación dirigida a los diferentes públicos internos de la institución: Instituto Superior Tecnológico Metropolitano de Diseño

Abstract

The following project evaluates the needs and importance of the internal audiences of the institutions, based on both a qualitative and quantitative methodology. For this research, focus groups and a survey of the Institution's collaborators were carried out to obtain key data that can locate us in the current and real situation of the Institute and base the proposed strategy. This work proposes the development of a communication strategy for the internal public of the Instituto Metropolitano de Diseño, with special emphasis on the needs detected by the communication department and its implementation.