Análisis del Impacto de la Pandemia Covid-19 Sobre los Ingresos de una Empresa Farmacéutica de Guayaquil, Año 2020

Abstract

In Ecuador, the covid-19 pandemic affected all aspects, especially the economy of several productive sectors, including the pharmaceutical industry. With this background, this article analyzed the impact on the revenues of a pharmaceutical company; to determine this impact, an analysis of the financial statements for the periods 2019 and 2020 was carried out, the method used in the research was analytical using the interview technique with the use of open questions to ten people from the financial department, which details how a company performed an adequate management that faced a health crisis. The results obtained in this research showed that the pandemic in the analyzed period had a positive impact on the revenues of the pharmaceutical company since these increased by 24.74%, which allowed identifying the capacity of the pharmaceutical company to develop new strategies for different scenarios, adapting to new markets, ensuring stability and development of its collaborators. Due to the increase of their income, they made the decision of a digital transformation, project development and opening of a new logistics center, reorganized their matrix training their employees in order to leave aside old processes and provide more work facilities, improved forms of communication were implemented, therefore the supply also improved, all these strategies in the future will also lead to better income.