Análisis de la Incidencia de los Precios de Fertilizantes Importados en las Empresas Comercializadoras de Fertilizantes de Guayaquil, Año 2021

Abstract

The academic article presented aims to analyze the incidence of imported fertilizer prices in the fertilizer trading companies of Guayaquil, year 2021 which is given with the fulfillment of analyzing the fluctuations and the price of imported fertilizers in the period 2019-2021, to publicize the growth of the fertilizer trading companies of Guayaquil and to determine the incidence of the price of imported fertilizers in the income of the fertilizer trading companies of Guayaquil. The research is documentary, field and non-experimental. The methodology is based on the historical and analytical method by collecting information on prices and trade of fertilizers in the year 2021, to analyze the results obtained were used research tools, surveys and interviews. The analysis showed that most of the 98 companies surveyed presented a high demand in the sale of imported fertilizers, despite the price increase due to the relevant changes in prices worldwide, which affected the retail price, however they reflect business growth in the range of 5% to 10% through increased sales, both due to higher prices and more customers, Some managers of these companies considered certain alternatives to reduce the impact of the price of imported fertilizers, such as expanding the product portfolio with domestic fertilizers that are cheaper, marketing substitute fertilizers to take advantage of higher prices and thus keep their customers satisfied and supplied.