Análisis de Estrategias de Marketing en Redes Sociales para la Reactivación Económica de las PYMES del Sector Hotelero de Guayaquil, Año 2021

Abstract

The present research is an analysis of marketing strategies in social networks for the economic This research is an analysis of marketing strategies in social networks for the economic reactivation of SMEs in the hotel sector of Guayaquil, from a theoretical perspective, a PESTEL analysis is presented that will help to establish a SWOT, through a bibliographic analysis information was collected and through an online survey applied to 50 hotels in the city of Guayaquil, the current situation was studied in depth, so that marketing strategies 4.0 are presented. Most of the hotels have websites, advertisements in hotel search engines, pages on Facebook and Instagram social networks, however, their publications are outdated and the interaction with the client is given through the opinions issued through google.