Análisis de Estrategias para Incrementar la Demanda de las Empresas Hoteleras de Guayaquil en el año 2021

Abstract

Hotel companies or chains are the sector with the greatest relationship with respect to tourism where whose organizations are made up of different types of investors, shareholders or government officials since they have relationships with the country's income, their objective is to satisfy the needs of clients or tourists interested in receiving a service, the ministry of tourism has as projections to support this sector since it is in charge of the entry and lodging of tourists in the country in order to improve the economy, Ecuador at the end of 2021 opted to sign a contract of free sky with 5 countries so that the airlines of these countries can enter the country without any inconvenience and this will attract more tourists to the country in which it would be very beneficial for the hotel sector where the objective of research will be to adapt strategies to increase the demand or capture the attention of tourists so that this sector can take advantage of the entry of tourists to In the country and not only internationally but also locally, determining important factors that led to the reduction of income and mismanagement that led to the bankruptcy of many of these companies, this type of study will be done in a qualitative way, where it will be applied survey of a sample of about 71 people who will help to obtain a different perspective of what a client wants to receive regarding the service provided by hotel chains.