Estrategias de mercado para pequeños productores agrícolas de las comunidades indígenas de la organización Tukayta del cantón Cañar

Abstract

The present research work has the objective of proposing market strategies for small agricultural producers of the indigenous communities of the TUKAYTA organization of the Cañar canton, identifying the different needs of each of the agricultural producers in terms of cost management and sales of production in the local market, to generate actions that make it possible to know and establish minimum prices for their products based on production costs. This research was carried out through a quantitative and qualitative study in the fifteen communities covered by the TUKAYTA organization, in order to identify the problems in the field of agriculture and what this important economic activity entails that in many of the families of these communities. it is economic sustenance, that is, the wealth of these families revolves around agricultural production, which in turn is a very demanding job that requires perseverance and persistence to be able to take it to the market and sell it.