Análisis de contenido del programa “Políticamente Correcto” en el marco de las elecciones generales Ecuador 2021.

Abstract

This research aims to analyze the content in the framework of the general elections Ecuador 2021 within the program "Politically Correct" identifying the main topics covered that allow the generation of public opinion. In this way, this article allows visualizing how the program "Politically Correct" presents information related to the country's current issues through political and economic journalism. The research question: What topics and protagonists’ position in the public opinion the program "Politicamente Correcto" of the Ecuavisa television channel in the framework of the general elections Ecuador 2021? is related to the contents exposed and the professionals summoned to the program that position the public opinion during the electoral campaign. The methodology used: it allowed to better expand the information since the content analysis provided relevant information about the content of the program "Politically Correct" and also the meaning of the messages transmitted in the program. The research approach that made possible the broad collection of information for the research work, in addition to an improved formulation of the problem statement, was the mixed approach. One of the conclusions drawn from this study is the influence of public opinion in relation to the program, the topics and the participating guests.