Análisis de la intencionalidad de las imágenes estáticas publicadas en las páginas fan, durante el paro nacional de octubre de 2019.

Abstract

During the National Strike occurred in Ecuador in October 2019, social networks were the spaces in which immediate information was disseminated of the events that occurred in the streets or news that emerged in public institutions; networks became mediators to know what is real and shaping reality. Facebook is a social network that has a high presence of private users, institutions and the media, which through their official Fan Pages publish and disseminate their own content, share or question information created by other users. Static images are particularly relevant to capture the user's attention in a publication, and thus generate reactions, comments and in some cases generate traffic to the website of the media or the institution. The static images published in the Fan Pages analyzed for the present study, the vast majority of them have a treatment or graphic intervention, suggesting the communicative intent during the October 2019 National Strike by broadcasters, the government (SECOM), the traditional media (Ecuador TV) and the alternative or emerging media (Wambra).