Video reportaje de la representación simbólica de los lugares turísticos del cantón Rumiñahui

Abstract

Through the investigation and realization of the audiovisual product, the present investigation allows analyzing and knowing the symbolic representations and cultural identity of the tourist places of the Rumiñahui Canton: "Monumento a la Resistencia", Cascada "Vilatuña" and Cascada "Cóndor Machay", three places emblematic of the Rumiñahui canton, which are part of the cultural and social diversity of the citizens. Thanks to this research and through the publication of the video-report product, an investigative and communicative tool for the transmission of knowledge will be obtained that will allow knowing the meaning of the tourist places of the Rumiñahui canton. The same had as general objective to elaborate a video report on the symbolic representation of the tourist places of the Rumiñahui Canton, and three specific objectives: (1) Investigate the historicity of the Rumiñahui Canton, (2) Analyze the symbolic representation of three tourist places of the Canton Rumiñahui, (3) Examine the cultural consumption of tourist places by the inhabitants of the Rumiñahui Canton. Through the application of a mixed methodology composed of 150 surveys and interviews with tourists and residents of the canton, through an analysis of data and information, the following results were obtained: a) a low knowledge about the places previously recorded, b) a low cultural consumption that occurred during the period of the COVID-19 pandemic, however, c) a high interest in having such consumption is recorded, d) a high commitment on the part of the residents of the Canton in the promotion and development of the same. In addition, categories such as cultural consumption, symbolic representations and cultural identity were highlighted, to support the recurring categories mentioned in the research on the author Néstor García Canclini. The three tourist places; “Monumento a la Resistencia”, Cascada “Vilatuña” and Cascada “Cóndor Machay”, are represented by a symbol that carries a defined sense and meaning, both suggested and subjective as well as objective in the way in which it is presented to everyone in the In the same way, it was also studied from symbolic interactionism, taking into consideration that the object of study, being both real and symbolic, is characterized by integrating the research subject and its object.