Análisis de contenido entre los diarios El Comercio y El Universo, en el caso: “María Sol Larrea” desde agosto del 2017 al 31 de diciembre del 2019

Abstract

Media is a fundamental pillar in the construction of senses and common imaginary of society, which contextualize events or incidents that are considered fundamental and a priority to reach a global diffusion, being able to influence, in the thought, in the life and ideology of a target audience. creating an influence within public opinion The media are the diffusion tool par excellence, they are the primary source of information that is considered verifiable and transparent. Within the media and information exist different ways of informing. The written press is one of the media that has the duty to be responsible and truthful about events of social and conjunctural interest. It is important to mention that the media, whether public, private or community, have individual interests that seek the acceptance and reply of a position to society. Therefore, the purpose of this research is to make a comparison between two media outlets, based on a case study, on the same topic in a concrete period of time , a case that is of great importance in the national territory, verifying different perspectives that can be introduced to the reader or a follower of the media.