Los medios de comunicación y la polarización política en Ecuador

Abstract

The main tool of political parties, as well as pressure groups in a society, are the media, these being their favorite mechanism for spreading their message and the ideological principles of their groups, movements, associations, etc. a situation that makes it necessary to question the nature of the relationship between the political power groups of a country and the discourse used by the media in front of society. In the work of Guijarro (2020) " Media polarization in Latin America: case Ecuador (2007-2017)", he explains how the struggle to exercise power by political organizations and its close relationship with media polarization, in addition to The implementation of the information bias, as well as other tactics, are undeniable characteristics of the traditional media of Ecuador, but it would be important to first define the term “polarization” and the factors that would denote it in a media. For this work, it was proposed to carry out an analysis of the discourse implemented by 4 TV channels with a marked participation in the political processes of Ecuador during the last electoral elections held in 2021 in the country, reviewing factors such as the level of participation and activity in themselves, as well as their interaction with the informative material regarding the candidates and their implementation in the medium's programming.