Diseño del proceso de fabricación de infusiones de frutas deshidratadas para una microempresa de la ciudad de Guayaquil

Abstract

The descriptive research will evaluate the structure of the product design and development. Among the most relevant results obtained, it is worth mentioning the post-hoc segmentation of the dehydrated fruit consumers market carried out by means of the multivariate statistics technique Hierarchical Cluster Analysis, on a survey of benefits sought applied to 394 people. Likewise, based on this segmentation process, a limited nomenclature of products was defined, consisting of infusions of Fruit Mix, Red Fruits, Cinnamon & Apple and Ginger & Pineapple, aimed at satisfying the interests of the market segment identified as a target. In addition, the corresponding production process was designed with its respective plant distribution and the economic-financial feasibility of the investment project was validated by calculating a Net Present Value equal to $ 174.589,42 and an Internal Rate of Return of 673.015,4%.