Estudio de recepción sobre los procesos identitarios del estereotipo representado en el canal digital de youtube de Kike Jav en la ciudad de Quito.

Abstract

This research work focuses on showing how culture and identity are related to audiences, through the representation of content on digital platforms and for this, the YouTube channel of the young Quito native has been selected as a case study. Kike Jav. The development of this research consists of designing a methodology and tools that allow to collect information, from a discussion group applying in-depth interviews carried out with women and men geographically located in the city of Quito, who can recognize sensations, emotions and content identification that they produce when viewing audiovisual products. The objective of the study is to show the relationships that are built between the concept of stereotype and the perception of the recipients according to their cultural, social, age, geographical reality, etc. For this, from the content exposed on the YouTube channel, mentioned above, three videos have been selected entitled: los vecis, los morales cap1 quarantine and city vs. country; which allow us to analyze the reactions of the audience to study.