Análisis de estrategias administrativas para optimizar la productividad de las pequeñas empresas ferreteras, sector Posorja

Abstract

The research analyzes the current situation of small hardware businesses in the Posorja sector, Guayas province, where the need for an implementation of administrative strategies in these hardware stores is the main problem, many are handled empirically, the academic article being of an economic nature because it helps to improve the sales capacity by exercising correct management in administrative areas, and by company name because the most frequent customers would notice the change to receive an improved service. The objective is to identify, diagnose and establish the main administrative processes that allow you to optimize productivity. To achieve this productivity optimization in hardware stores in Posorja, the implementation of administrative strategies such as the application of logistics for the correct management and planning of operations and performance indicators is proposed.