La Cultura de la cancelación como forma de Participación Ciudadana y Protesta - Caso Donald Trump

Abstract

The culture of cancellation gained strength and wide dissemination in 2017 in Hollywood, at first the hashtag #MeToo was used to denounce abuse and sexual violence, which would have been exercised by public figures. Cancellation not only has online effects, such as loss of followers, since it can also be reflected at the work level such as losing sponsorships and great professional opportunities, and even being forgotten so feared. The culture of cancellation is essential to ensure freedom of expression. If a public figure makes a discriminatory, sexist, homophobic, macho and / or socially repulsive comment, the public is entitled to stop consuming its content. The research was developed with a qualitative approach, the content analysis technique applied to selected tweets was used. In addition, the Social Blade website was used to collect statistics on the gain and loss of followers for the @realDonaldTrump account. The work analyzed the content of tweets issued by Trump and his followers during the election period in the United States since November 4, 2020, culminating on January 8, 2021 with the permanent suspension of the account. The analyzes showed the massive loss of followers on social networks in November and December due to comments regarding the elections, to later recover a large part of these in January, largely generated by stalkers, people who monitor someone's steps on social media.