Ventajas uso del marketing digital para las MIPYMES de calzado caso de estudio cantones Cuenca y Gualaceo

Abstract

With the arrival of the internet, the ways of operating micro, medium and small companies have been transformed, technological development has given a strong dynamic to globalization, both processes maintain a strong synergy forcing companies to change their management models, such as contribution to the improvement of its management by identifying the advantages of the use of digital Marketing in footwear MSMEs.