Impacto económico en la empresa Fiscella Flowers S.A., debido a la emergencia sanitaria COVID19 en el año 2020

Abstract

At the end of 2019 in December, Wuhan, China became the epicenter of the COVID19 pandemic, which did not take long to expand globally in 2020 and reaching Ecuador at the beginning of March. At the time, the government declared mandatory confinement throughout Ecuador and worldwide similar measures were taken, thus affecting the world economy and the country. Business sectors were very affected, as was the case of the flower industry where exports were decreased; most of the international markets closed their businesses and airlines reduced air traffic for several months, causing a significant financial impact on the companies since they were not able to sell their product. This lead to the industry businesses to decrease revenues considerably. The industry during this time was affected in its exports, production and liquidity; which led to breaches with third parties and with businesses own workers, in order to combat the health emergency, it was necessary to make the decision to dismiss the staff. By the last quarter of 2020, international markets began to reactivate, thus allowing to increase flower production and exports. That is why this research work has been carried out to analyze how the exports, flower production and staff turnover of the company were in the years 2018, 2019 and 2020, to obtain a better picture of the real situation of the company. This helped to demonstrate what the economic consequences were due to the health emergency in 2020, providing information that will allow the company Fiscella Flowers S.A. to obtain a clearer picture about the real economic situation of the company, which will serve for the timely decision-making and elaboration of relevant strategies.