Análisis de las ventas de pulpa de frutas congeladas, por parte de las empresas procesadoras, que tienen presencia en las percha de los principales supermercados ubicados en el sector del Valle de los Chillos, cantón Rumiñahui periodo 2018-2020

Abstract

In the first instance, it is determined that the Ecuadorian territory has a great variety of fruits that are commercialized by small farmers in local markets at low costs, due to their massive production and because they are perishable product. Ecuador, an eminently agricultural country, is the ideal setting for the implementation of agro-industrial initiatives, which has allowed it to be an opportunity for companies that carry out the fruit process, thus obtaining a product such as frozen fruit pulp, through which it was possible to know that in the periods of the year 2018, 2019 and 2020, the best-selling product was the 500-gram frozen fruit pulp, being the highest income in 2019 that corresponds to $181,700.00 US dollar, however it is essential to also mention that in the year 2020 there is a decrease in sale 2,53%, the caused by the socioeconomic problem exists in the country and the word such as the COVID- 19 pandemic, so the productive factor or and services was affected.