Análisis de las estrategias de marketing digital para posicionamiento y fidelización de la empresa LOREANCORP S.A

Abstract

The way of reaching the clients has changed rapidly during these last years, the technological advance has revolutionized the way the clients shop nowadays. For entrepreneurs, the internet has already become part of their strategies allowing to achieve an optimal positioning and to solve people´s needs with just one click, and enabling brands to reach the electronic commerce easier and faster, as well as exploring new markets, however, it has also become more difficult to achieve loyalty due to the competition. The present work aims to analyze the current strategies used by “LOREANCORP S.A” company, their effectiveness. The improvements to these strategies will be included as recommendations and conclusions at the end of this research. The research methodology was based on observation. Surveys were used as data collection instruments and were applied to the current market of LOREANCORP S.A, and to the potential market of beauty, cosmetology, and makeup academies. Specialists in digital marketing and principals from the abovementioned academies were also interviewed. One of the most relevant conclusions was that the company does not have a good web positioning in search engines such as Google, but they do have it in social networks such as Instagram and Facebook.