El manejo periodístico de la bioseguridad y responsabilidad social en equipos de fútbol ecuatorianos en tiempos de COVID-19.

Abstract

The objective of the study was to study the news management of the communication media "Teleamazonas" and "Ecuavisa" about the dissemination of biosafety protocols for soccer teams in times of COVID-19 and the incidence of social responsibility of athletes and managers of clubs in the perception of fans. For this, the qualitative approach with bibliographic documentation was used to give theoretical support to the study, and likewise, the monitoring that was carried out for the content analysis in the Ecuavisa and Teleamazonas newscasts in March and August 2020. The technique of On the other hand, the survey, from the quantitative approach, was carried out on 123 football fans. In this way, the results determined that there are similarities between the opinion of the respondents about the journalistic management of television media and the social responsibility of soccer teams, and what was obtained in the monitoring carried out, leading to the conclusion that journalistic work focused almost exclusively to report on the progress of the pandemic, leaving aside important aspects such as biosecurity measures in massive events, especially in August, the date on which sports activities were restarted. In addition, it was concluded that the press discourse responded to the logic of the consumer model with news that informed but did not educate the general public, which in the sports field was even scarce; A situation that did not allow to see the work that Liga Pro was executing, a fact that was not significant for those surveyed either.