Efecto Socializador de Pokemon Go en Guayaquil

Abstract

This field research exposes and evidences through a video report the presence of representative local groups or communities that have been formed through the augmented reality video game "Pokémon Go" in the city of Guayaquil from the launch of the application in 2016. It is proposed to analyze the socializing effect of Pokémon Go through the various expressions of the local communities of the city of Guayaquil, their positions, as well as the contrast of information with various social actors related to the topic to directly cover the problem and that it is understood from the communicative point of view.