Estrategias comunicacionales para la promoción de “El comedor social Santa María de la Argelia”.

Abstract

Internal and external communication strategies have been of great impact for organizations, although not all have the same approach, most of them work their communication plans at the level of impact that they will have on society. In this way, the communication strategies for the promotion of "EL COMEDOR SOCIAL SANTA MARÍA DE LA ALGELIA" have been analyzed in order to strengthen the areas that contribute to reflection and culture, the main problems that arise in the organization. Through this research, we will learn about the poor handling of communication strategies that the dining room handles, this has prevented a prompt and effective propaganda of the institution, making it deprive the help or support of public and private organizations, as well as companies. and volunteers, the groups surrounding the organization being the only sources of income for the foundation. In order to know the problems that the dining room afflicts, a series of surveys were implemented, which were carried out to the residents of La Argelia Parish, the focus was turned as soon as they can and know about the work that the dining room performs on a weekly basis, thus resulting in several residents ignorance of the organization. On the other hand, the creation of a matrix of communication strategies focused on implementing new dissemination methods that call on both public and private companies to help within the soup kitchen on a weekly basis.