La comunicación y el modelo de Lasswel, análisis de la vigencia de la aguja hipodérmica en tiempos actuales.

Abstract

Digital media are means of communication that are found on the web and with great participation of social networks such as Facebook, in this way the internet becomes a new means of communication that provides tools to enhance the information that we find every day. The theory of the hypodermic needle, carried out between the 20s and 30s by Laswell, is the starting point of this research, where the proposed paradigm "who says what, through what channel, to whom, and with what effect" will be a good tool to monitor the performance of the media that directly inject their contents into the masses. The media have the ability to generate public opinion in the masses, the power to magnify the scope of a news item and maintain a collective thought in the masses. The methodology carried out in this research is qualitative with an interpretive approach; with interviews with key actors and a matrix that allows the investigation of the operation of digital media and interpreting how the Hypodermic Needle Theory is in force in current times. Leaving as a conclusion that, throughout the investigation, the Hypodermic Needle Theory is still in force, as the paradigm established by Laswell. Although technology has advanced every day, providing tools to journalists to carry out a more agile investigative work, at the same time they also serve to enhance information. However, the bases of journalism remain the same.