Estrategias de comunicación aplicadas para el desarrollo de los ODS, análisis del Plan Nacional de Desarrollo 2017 – 2021

Abstract

As the main importance of this academic article, we put to notice the communicative strategies that were applied to the fulfillment of the Sustainable Development Goals. The following goals have been implemented in the Plan Nacional de Desarrollo 2017-2020. Most of the citizens do not relate to the action taken by our country and the United Nations, in order to create a sustainable country. The communication strategies are a part of the fulfillment, the interaction between the society, important information being published and the interaction through social media. The Plan Nacional de Desarrollo is divided into three main axes that work together with the Sustainable Development Goals. There is an internal, external, educational and participatory communication structure in the Plan Nacional de Desarrollo, which has effectively demonstrated the process and gradual fulfillment of the National Plan Toda una Vida and the Sustainable Development Goals. We will analyze the message implementing the theory of Teun Van Dijk, fulfilling his key terms, we will provide important information that supports out perspectives from interviews. Finally, we will describe the importance of implementing communicative strategies in development, and the importance it takes to have a social participation in society according to our reality.