Propuesta de un plan estratégico para el desarrollo competitivo de Microempresas de Artesanías en forja de la ciudad de Cuenca: caso DIDEFORJ

Abstract

Strategic planning helps organizations to define the competitive position they wish to achieve in the future and to establish the path to follow. In such a way that it allows the development and the priority of the actions that will have to be executed in order to respond adequately to the changes and threats that arise in a changing market environment.