Plan estratégico de comunicación para la promoción de la Casa de la Cultura Benjamín Carrión Núcleo del Cañar

Abstract

The strategic plan for the "Casa de la Cultura" was carried out in order to create guidelines for effective communication between artists, cultural managers, and managers; to thus generate a space for the promotion and dissemination of cultural events within the province. In addition to generating a precedent within the field of cultural communication, with a professional in the area in charge.