Incidencia de las estrategias del Neuromarketing para comercialización de paquetes turísticos en las agencias de viaje de Baños de Agua Santa

Abstract

The present article aimed to study the incidence of Neuromarketing strategies for the commercialization of tourist packages in the travel agencies of Baños de Agua Santa, in Ambato, Ecuador. The methodology was framed in the type of mixed research that encompasses the quantitative and qualitative field: the first allowed to determine in figures the preferences, tastes and motivations of the clients and the qualitative one, allowed to know the opinions and judgments of the agencies and marketing experts.