Análisis de estrategias de marketing y su incidencia comercial de las empresas de radiocomunicación en la provincia de Galápagos

Abstract

Currently, companies, in order to improve their income, incorporate marketing strategies within their operations, which is seen as a connection with respect to the loyalty of their customers, attracting new consumers and staying in the market in a sustainable and sustainable way. This work performs an analysis of the application of marketing strategies to the media and broadcasting in radiocommunication companies in the province of Galapagos. The participation and advice of marketing experts is beneficial for this sector, it creates entertainment spaces to attract the public, however, it is evident that the trajectory it maintains is something positive. A great effort must still be made in the application and monitoring of its marketing strategies to position itself in the minds of customers, continue to innovate and strive to remain one of the main means of communication, radio in Galapagos.