Estudio de factibilidad para la creación de un resto-bar “Arthesian”, ubicado en el sector de la Mariscal del Distrito Metropolitano de Quito

Abstract

It is essential to emphasize that the La Mariscal sector has been characterized by being a tourist sector which offers a variety of services and products that have allowed it to gain a foothold in the market as a place of recreation and fun, however there is a high percentage of demand Unsatisfied, this is related to poor service, or does not cover the competition with the expectations of consumers, under this perspective arises the initiative to develop a feasibility study for the creation of a resto-bar “ARTHESIAN. In this way, a field investigation was carried out, in which the survey was applied, based on this it was possible to know the acceptance of the target market for the new service, in the same way, strategies of the Marketing Mix are detailed, through the four P's, such as product, price, distribution and promotion and advertising in which strategies were proposed to obtain a competitive advantage within a target market. It is important to emphasize that the infrastructure and necessary equipment are defined that will facilitate to provide a quality service, and in this way meet expectations, with a qualified human resource, finally through a financial study the feasibility of the project was known through analysis of indicators such as the Net Present Value (NPV), and the Internal Rate of Return (IRR).