Proyecto de factibilidad para la creación de una empresa productora y distribuidora de pulpa y jugo natural de arándanos en la ciudad de Quito-provincia de Pichincha, utilizando materia prima nacional del fruto

Abstract

In order to contribute to the health of the population, the initiative arises to carry out a “Feasibility Project for the creation of a company that produces and distributes natural blueberry pulp and juice in the city of Quito, Province of Pichincha, using raw material national fruit ”, in the first instance a market research was carried out, with the application of a pilot survey, through which it was possible to know the tastes and preferences of the client for the new products, which are made with 100% fruit Naturally, in the same way, a marketing plan is proposed in which a strategy was defined in relation to the four P's of marketing, through which the product can be made known. The infrastructure and necessary equipment for the operational area is also defined, in this way to comply with the capacity used, finally a financial study is carried out and, through the financial indicators, the feasibility of the project could be known, in which it is determined the feasibility for its implementation.