Análisis de la incidencia del medio digital comunitario Wambra en la red social Facebook, en el contexto del paro nacional de Ecuador de octubre de 2019

Abstract

In the last 30 years, Ecuador has had 8 National Strikes. In October 2019, the 9th occurred. It is interesting to understand the innovations among the popular insurrection throughout our history. Last year's scenario incorporated the active use of technologies for the organization and dissemination of information (true and false). This academic article analyzes the incidence of Wambra, Digital Community Media on Facebook through its continuous coverage during the days of protests within the framework of the National Strike, which occurred in October 2019. This event is considered a historical milestone of the country because social networks participated actively during this event. The research is carried out from the interpretive paradigm, for this purpose the quantitative method and content analysis are applied to analyze the interaction of citizens with the coverage of the National Strike disseminated from the Wambra fan page. The main results reflect an acceptance of the citizens to the content of Wambra. A large percentage were transmissions from the scene. Likewise, citizens show affinity with protest and rejection of actions or speeches by the State. The article concludes on the importance of the use of social networks for the organization and support of a popular strike, and in the transmission of information.