Estudio de factibilidad para la creación de una empresa consultora especializada en Marketing para las Pymes de la ciudad de Ibarra

Abstract

This project is aimed at studying the feasibility of creating a consulting company specialized in Marketing for SMEs in the city of Ibarra, generating new clients with business ideas and contributing to sources of employment in order to improve the quality of life of the inhabitants. and maximize the performance of SMEs. The purpose of the project is to offer clients a preliminary and post-compliance analysis of all the existing demands for the creation of an SME, the Consultant will be in charge of the feasibility, planning and execution on each of the fronts necessary for its realization. such as: logistics, marketing, advertising, communication, public relations, contacts and marketing, in this way the service will be feasible and carried out successfully. Ibarra is a merchant city and every day the creation of several SMEs with different economic lines seeking feasibility increases, for this reason the idea of creating a Marketing Consultancy arises, the same one that involves carrying out Marketing Strategies and Marketing Research And as an added value, it will train in the Accounting and Tax part because these services cannot be found in one place, demanding more time than expected from its clients. In this way, the Consultant will seek to cover feasibility and the different needs, gathering information on all kinds of marketing aspects: the product, the clients, the campaign support and the correct time to start up the SME. The consultant's work is quite complex and is absolutely based on the analysis of the causes of marketing problems, for which it is important that both parties are involved experts and clients found timely and optimal solutions, based on professional guidelines obtaining feasibility , effectiveness and efficiency for SMEs.