Estudios de la comunicación en campañas sobre mujeres criminalizadas por aborto. En Fanpage Surkuna Ecuador año 2018- 2019

Abstract

The analysis and development of this work try to establish a discursive comparison generated in the communication campaigns of feminist organizations Surkuna Ecuador and challenge foundation, on the social network Facebook about the criminalization of women by abortion, and the factors that influence the design of advertising campaigns on the body as part of a political factor in the social system. Within the development it will be known how the narrative in favor of abortion is handled. The orientation of the article is aimed at the discourse generated by feminist groups to make it visible that not allowing women to decide about their bodies is a violation of human rights. The design of the investigation is argued on the need to show the scope of social advertising in the #girls not mothers and #rape abortion showing the communication strategies devised by groups that promote the legalization of abortion in Ecuador. The opinion of the followers of the Fanpages on the request to analyze articles 149 and 150 that criminalize abortion is considered. The research has a qualitative approach oriented in the content analysis of the publications from January 2018 to November 2019 on the reformulation of the mentioned articles.