Análisis de contenido del programa “De Boca en Boca” y los estereotipos de belleza femenina

Abstract

The media focus on generating daily content to obtain ratings, as a marketing strategy they create segments to increase the audience. In this search for television entertainment, entertainment is born as a new type of journalism to entertain the viewer. Those who watch these entertainment programs the most are children, youth and ladies of the home, but, when there are segments where women fulfill the role of model with little clothing or underwear, (this despite the prohibition of the Organic Law of Communication Art.63), men unite in order to feed the morbid. Women becoming the main axis of attraction, thus shaping the ideology of body and power. The research focuses on the content analysis of the "De boca en boca" program, through a study based on observation, thus incorporating the thematic axis of audiovisual narratives and the investigative line of communication, languages and content structuring; in order to understand to what extent this program builds stereotypes of feminine beauty. The analyzed program uses the woman as an object to attract the attention of the audience; the presenters wear lush makeup and clothing that highlight their body, the camera shots focus on these essential aspects highlighting them at all times; This will be further confirmed during the contest called "Miss Colita Farandulera", the plans focus on her buttocks, breasts, hips, legs and face; thus increasing the stereotypes of feminine beauty.