Análisis del discurso utilizado en las piezas publicitarias de “CNT para Facebook, agosto 2019

Abstract

The academic article collects important aspects about the analysis of discourse in the advertising pieces used by the national telecommunications corporation in the month of August 2019. It is also a theoretical, investigative, academic and analytical approach that starts from the use of discourse in the digital information media (Facebook), used by CNT in August 2019, also includes a methodological presentation with qualitative and quantitative bases of discourse analysis. They are the result of research and field experience in this area of Social Communication, as the main objective of this research is to provide readers with tools for critical analysis of information and discursive uses disseminated by CNT in the advertising field. In the same way, this research aims to critically examine the social phenomenon that causes the proper use of discourse in advertising, which operate as instruments of persuasion using new technologies to reach the consumer directly or indirectly. The results of this research will serve as an academic contribution that aims to affirm or deny from the texts how the use of advertising discourse can build realities within societies and its impact within the consumer market.