Representaciones sociales en los Fandoms por las narrativas audiovisuales del K-drama Coreano.

Abstract

This article will critically analyze the audiovisual narratives of the k-drama "my identification is the beauty of gangnam." in order to meet the general problem, the following specific objectives have been set: 1) the study of the historical process of diffusion and dissemination of the korean k-drama in latin america and in particular in ecuador; 2) the analysis of the audiovisual narratives of the first three chapters of the korean k-drama "my identification is gangnam beauty" to determine the korean beauty standard and the ideal prototype of man and woman and finally; 3) determine what are the changes in physical appearance and social behavior that are generated in fandoms by being a viewer of korean k-drama. The research line of this work is the sociocultural contexts and the applied methodology has been quantitative and qualitative based on the use of semi-structured interviews, surveys of a group of fandoms, interpretative data analysis, examination of audiovisual narratives and descriptive method. It was concluded that korean audiovisual narratives modify the behaviors, behavior and physical appearance of young quito fans of korean culture end of korean k-drama, these changes occur when they begin to live with people with the same preferences and tastes.