Impacto de la utilización de las estrategias de marketing digital aplicadas en la comercialización del servicio de aviación ejecutiva en la ciudad de Guayaquil

Abstract

Nowadays, aviation in Guayaquil city operates in two modalities commercial and private flights better known as charter flights. Charter flights have had a moderate increase in the application of strategic Marketing to attract customers. Therefore, this project has as an objective to analyze the impact of the use of digital marketing strategies applied in the commercialization of the executive aviation service in Guayaquil city and specifically identify the influence of its application for the increase in demand.