Estudios de la industria cultural que impone estereotipos a Los Rockeros del siglo XXI

Abstract

The present academic article aims to carry out a study of rock stereotypes through a research that is generated around the Cultural Industry, through a relevance on cultural and communicative practices. A comparative fanpage analysis of The Rolling Stones and Iron Maiden is carried out, which is complemented with interviews with tattooers and people who have had tattoos done. The descriptive method was used, which will allow us to get to know the rock history and its connection to the current society. We will observe the marketing strategies that the cultural industry has introduced into society as advertisements are implemented around the appearance of rock groups. We will investigate how social relationships, customs and behaviours are built in rock groups, knowing the real reasons of how this culture is maintained and who are the responsible that want to preserve these stereotypes in rock. It analyses the level of acceptance and tolerance that people have towards groups that dress according to their essence and personality, without judging them, or letting themselves be carried away by the bad prejudices that try to show a distorted image of reality together with the cultural industry. It is part of the mass culture, becoming a mechanism of social control. It exposes the manipulation that the media produce in advertising. The results obtained in the interviews, which provided information about rock stereotypes and the cultural industry, will be presented.