Análisis de datos para la generación de contenidos publicitarios de televisión pagada

Abstract

The main objective of the following academic article is to analyze, recognize and identify what are the data and processes of the generation of paid television advertising content. In the course of the research there was a very complex and rigorous analysis where communication was addressed as the main point, with several very important authors who favor and clarify which is the way forward to enter the context of paid television advertising. That is why we must take into account that television and its advertising maintain an extremely important link, where advertising content and new tools such as creation and data collection for advertising , allow us to create advertising content through communication processes, however, these instruments have the possibility to enter the world of structured marketing, which is why we will address persuasive communication and neuromarketing as the main pillars for the analysis of paid television advertising content. DIRECTV using the data generated in its Market Share gives us the opportunity to analyze what are the results of the variables that the company uses to form and structure the indicators that help determine the way forward for the creation of advertising, therefore the DIRECTV advertising campaign, was a favorable complement to analyze accurate data used by the Neuromarketing tool, including colors, shapes, and position of objects, which led to the determination of business positioning as a leader in paid television service, It does not consist only of a good service, but of trying to connect with the viewer and for these the tools that help create pay TV advertising are giving a very successful result in the process of creating and studying advertising content.