Análisis de la percepción social sobre la violencia de género en hombres. Estudio de caso “Asociación de Hombres por la Igualdad de Género”

Abstract

The present work consists of the study of the social perception that exists in gender violence against men. For this study, the Men's Association for Gender Equality (AIHGE) was chosen. The purpose of the study is to show the visibility of the problem that exists regarding types of violence against men, not for the purpose of victimization, but to determine that a breakdown of the binary system around the heteronormative is not established. The analysis is carried out in sites designed by this group, which serve as a massive expression and a type of cyber-activism as part of a constant fight in the defense of equity between women and men. The study methodology is netnography that allows understanding the existing interaction in the fields of digital communication. The purpose of this investigation is to know the position of greater reception within the followers and users that Facebook has. Traditional media are key elements for the dissemination of media positions. With the arrival of the Internet, this position aims to change. In this way, digital collectives promote information on the transformation of gender-diverse diversity. Users are related through motivations about their environment. The reach of these inclusive communities is still low, making it difficult to even talk about new masculinities. Society continues to maintain stereotypes reproduced by the media, with a language focused on hegemonic masculinity.