Estudio de factibilidad para la creación de un centro estético integral en la ciudad de Quito

Abstract

The present project is focused on carrying out a feasibility study for the creation of a Comprehensive Aesthetic Center in Quito´s city, in Iñaquito´s parish, as a personalized alternative of facial and body care which contributes providing a suitable and specialized space providing aesthetic options and techniques for women and men, with high quality technology, specialized professionals, materials and supplies that guarantee the expected results by customers. The feasibility study will be carried out in chapters, the first contains the introduction, followed by the problem´s determination that includes the formulation of the problem, the theoretical and practical justification, and the objectives; In the following chapter, the theoretical framework is developed, which includes the conceptual framework, theoretical bases and critical analysis of the methodologies, which will make it possible to understand the technical terms used in this degree project and the theoretical bases that support it; the next chapter corresponds to the materials and methodology, in which the population is determined, the sample to which the studies, methods and techniques that will allow obtaining the information will be applied. The chapter that continues shows the results of the market study, which analyzes the behavior of demand and supply, market prices and marketing; The technical study is then carried out to define the size of the project, the ideal location, the internal processes of the organization, the analysis of legal requirements and the starting necessary investment to execute the project. The market study established that the Iñaquito´s parish has a target market to which we can offer the services of the Comprehensive Aesthetic Center. In the last chapter, the feasibility is evaluated from the economic point of view and it was determined that the project is viable and that the starting investment required is USD. 72,483.26 for which it is recommended to opt for financing.