Estudio de factibilidad para la creación de una microempresa incubadora de producción y comercialización de huevos de codornices en la ciudad de Ibarra provincia de Imbabura

Abstract

Currently, there is a concern in society about the possible relationship between personal health status and their diet, this is directly related to the segmentation of market products between healthy and unhealthy. The tendency of the society is marked and always is directed to consume in a progressive way, more healthy foods and with high nutritional values. The idea of healthy eating has positioned itself in the tastes and preferences of the world population and quail eggs meet all the attributes to be called a 100% healthy product. Considering that in the city of Ibarra there is no quail egg incubator and in order to offer a product that is acquired with an added value of the accompaniment to the producers, this feasibility study will seek to define in detail the required investment and its profitability for the implementation of a quail and quail egg microenterprise in the city of Ibarra, Imbabura Province.