Plan de negocios para producir y comercializar una bebida natural a base de agua de rosas en la ciudad de Quito

Abstract

Nowadays, there is a concern in the society for a possible connection between personal health status and the food received by the merchant industry. In fact, the health can be controllable through food, so a remarkable preference is detected for healthy foods advertised in the media. In the city of Quito there is no natural alternative drink that uses rose water as raw material and in order to offer a new and innovative product, this business plan is looking for the production and commercialization feasibility of a natural drink based by rose water bringing multiple benefits to the health for the consumers. At first, a market study was established. Detailing the historical and projected demand, as result it allows to establish the unsatisfied demand for the targeted market. In the development of the technical study the size and precise location where the production plant will be located is determined; as well as the processes and resources necessary for its operation. The mission, vision, strategic objective is established in the organizational study; as well as the structure and operation of the company. Finally, in the economic study the budget of investments in fixed assets, both variable and fixed costs, will be considered until determining the cost and unit price of the product. In the financial evaluation analysis determine the viability of the business plan.