Estudio de prefactibilidad para la creación de un centro de acopio y comercialización de productos agropecuarios en la parroquia de Píntag

Abstract

This project is a prefeasibility study for the creation of a collection center and marketing center of agricultural products in the parish of Píntag. The one has for object the determination of feasibility of implementing the business unit; through market research, determining the consumer preferences in Quito and Rumiñahui; and as well as the sectors where the suppliers of these products are located; it will also count with a human talent team committed to the turn of the business by offering an optimal working climate for the development of administrative and operational activities; continuous improvements, monitoring and implementation of new market strategies will be implemented in the marketing process and above all considering that the internal and external customers are important to the organization; by analyzing the financial part of the project we were to determine its financial feasibility, profitability generation and in order to achieve this, the company must be productive competitive in the local and domestic market. The marketing of agricultural products from a collection center in the new trend of reaching consumers and a big advantage that will be taken is that it will offer quality products according to the needs of consumers, in presentation of baskets with variety of products and weights; costs accessible to the economy and customer purchasing power. Negotiations are conducted directly on the one hand with agricultural suppliers and on the other hand the people who will consumer behavior is now the direct purchase of products and even more so with direct deliveries and that these are of good quality, price and exact quantity. To these end strategies will be implemented to improve the marketing process and reach the end consumer directly. Where the investigation found that 80% of consumers agree to purchase the agricultural products marketing the support center are acceptable; that is why every day the organization will ensure the satisfaction of the needs of customers by offering quality products and services. In order to carry out the project, we focused on developing four main studies to determine the viability of the project, and each of these studies is linked to each other. The first study is the analysis of the market; where the behavior of the supply and demand of consumption of agricultural products is determined; and the preferences of purchase. A technical study in which the location and optimal size of the project is analyzed; based on these, the necessary material and technological resources are determined; the processes for the commercialization of the agricultural products are analyzed in graphic form. VI An administrative study in which the strategic direction is determined, as well as its organizational and functional structure, that is to say, that the project has a formal structure for the good operation of the same one. A legal study that guides the process that must be fulfilled for the operation and fulfillment with the effective norms. A financial-economic study, which is carried out when the previous studies have been concluded, since with the information obtained the total investment of the project is analyzed; the analysis of costs and income, the elaboration of financial statements and the economic evaluation, determined with the economic indicators the feasibility of the project. When carrying out this study for the creation of a collection center, the feasibility of the same is determined, considering that this would help to improve the process of commercialization of the agricultural products of the zone.