Proyecto para la comercialización de un negocio de pan tipo francés mediante estrategia de venta multicanal en el sector norte del Distrito Metropolitano de Quito

Abstract

This project proposes the development of a business plan for the commercialization of a Frenchtype bread business through a multi-channel sales strategy in the northern sector of the Metropolitan District of Quito. For this, a field investigation was carried out focusing on the population that consumes bread in the northern sector of Quito. A random sample of 384 subjects was used. As a data collection technique, a survey was applied using a structured questionnaire with 20 questions on the Likert scale. In the market study, an average interest in the product was found, of 70% as it is a different modality in the sale of bread, being this multichannel (direct sale, at home, in supermarkets and restaurants, and for events). The completion of the project requires an investment of $ 60,818.31 for the purchase of machinery and adaptation of the premises, in addition, 9 people will be required for the operation of the project. As a result, an internal rate of return of 36.4% and a net present value of 30,028.60 were obtained.