Análisis de las representaciones sociales y culturales de las caricaturas de Marcelo Chamorro en el gobierno de Rafael Correa en el primer trimestre del año 2017

Abstract

The objective of this research is to analyze the implications of a social, cultural and political nature generated in the readers of newspapers embodied in the cartoons of Marcelo Chamorro for the newspaper "La Hora" during Rafael Correa's government in the first quarter of 2017. Throughout history, the cartoon has positioned itself strongly becoming present in most media as a powerful communication tool of a critical nature, which has the ability to reach the great masses and implant positions and ideals in the spectators. Its goal is to capture situations of common interest that occur in society, but in a comical, laughable and even exaggerated way without neglecting that touch of criticism of a given situation, leaving citizens free interpretation of the facts. The political cartoon has the ability to generate public opinion in the audience, which is why it becomes necessary that there is a true analysis of the issues that are intended to be addressed in their political cartoons. The work is developed based on qualitative and descriptive research, analyzing under a series of categories a total of 90 cartoons published in the January-March 2017 period in the newspaper La Hora. In addition, an information contrast was made with the results of the random interviews aimed at the public with the interview with the cartoonist Marcelo Chamorro.