El discurso electoral de Jorge Yunda como candidato a la alcaldía de Quito

Abstract

The investigation‘s objective is to analyze Jorge Yunda’s discourse on his campaign to the Metropolitan District of Quito Mayoral race. The central idea will revise the discourse that the candidate adopts when interviewed by the different news media. The investigation questions is: What are the differences shown by Jorge Yunda’s discourse when facing the different media on his Mayoral electoral campaign. The investigation will focus on 3 audiovisual political interview spots. Gamavision on its program: “Desde la Plaza” hosted by Rommel Garzon, Teleamazonas on its segment: “Conozca a su candidato” hosted by Gisella Bayona, and the Youtube cannel: “Castigo Divino” hosted by Eduardo Vivanco. These 3 programs are greatly relevant to the “quitena society”. This document analyzes the similarities, differences, and relevant characteristics existing in each one of these interviews. That way, Jorge Yunda’s speech patterns are identified on his electoral campaign for the Mayoral office during the 2019-2023 period.