Análisis del discurso tecnocultural y multimodal alrededor del matrimonio igualitario en la fan page (Facebook) de la Fundación Ecuatoriana Equidad 2018 - 2019

Abstract

Equal civil marriage became a reality that had a very broad context, since 2010, where the demands in the Constitutional Court began litle by litle, this struggle has been transcending for several years, so that there was a formal union between same-sex couples. On April 13, 2018, Efraín Soria and his couple, Javier Benalcázar, demanded the violation of their civil law, and after a long legal process, on June 12, 2019, equal civil marriage in Ecuador was legalized, thanks to the relentless struggle of the LGBTI group and the activist Efraín Soria. This article shows the contrast of the content about the Ecuadorian Equity Foundation Fan Page on the case of equal marriage, from March 27, 2019 until June 12 of the same year, with a research corpus of 87 posts about the present topic. This research is based on a multi-method methodology that details the technocultural and multimodal elements used in the fan page, so the posts were divided into two axes, semantic and pragmatic, that helped systematize the posts. The discursive axis prevailing within the post was the word Equal Civil Marriage, which was used not only as a slogan of the struggle, but also had the technocultural function of connectivity and viralization, using as hashtag.