Estudio de recepción sobre el estereotipo de la mujer en los programas de televisión deportivos. Caso de estudio Gol Tv y Direct Tv Sports.

Abstract

This research fits into the line of communication and interculturality with focus on mediations and reception studies; This axis is very important to understand how the viewer observes the role of women in sports media, specifically in the field of football, that is, they work on the reception of the stereotype of women in sports television programs. Currently, there are sports television channels that feature the work of women, including presenters, conductors, commentators, field borders, etc. This new format has helped increase the audience rate in Latin America and Ecuador. This article will have as a reference to Gol TV and Direct Tv Sports, as the main means of communication in the sports field, in order to know: how does the audience understand the stereotype and the role of women through the Gol programs TV and Direct TV Sports? This academic work links communication and reception studies to clearly understand and make visible the appreciation of audiences regarding the stereotype of women and their role in sports journalism from the television programs Gol Tv and Direct Tv Sports.