Diseño de un plan estratégico para la compañía de taxis Conquistadorsa S.A., de la ciudad de Cuenca

Abstract

This work proposes a strategy plan for the Conquistadorsa SA company, whose study analyzes external and internal factors with economic matrices such as: PESTEL, FODA, PORTER, among others, to determine with sustenance the problems faced by the aforementioned taxi company and from these have the solutions based on the application of the strategies proposed in this work.